Verge Mobile, a retail company with over 50 locations across 10 states, faced a challenge: they lacked visibility into key performance metrics for their retail locations. Store managers relied on basic Excel reports for sales data, leading to a decentralized and inefficient tracking system. To address this issue, Verge Mobile initiated a project with the following goals:

• Build an automated analytics platform with interactive dashboards for real-time visibility into retail operations.
• Enable daily tracking of 100+ Key Performance Indicators (KPIs) for each store, covering sales, conversion rates, foot traffic, average ticket size, and Net Promoter Scores.
• Monitor service metrics such as First Call Resolution, Wait Times, and Support Ticket Aging to enhance the customer experience.
• Rank stores by overall performance and individual metrics to identify high and low performers.
• Drill down into trends by product, segment, geography, and store manager to uncover insights.
• Establish dynamic targets tailored for each store based on trends, seasonality, and peer benchmarks.
• Provide actionable insights to optimize staffing, merchandising, promotions, and pricing for sales growth.
• Aim to reduce support call waiting times by 20% and increase first call resolution by 30%.
• Strive for a 15%+ increase in sales conversion rates across the retail chain in the first year.