Retail Analytics

Connect sales, products, customers, stores and stock into one clearer view

Datazeb helps retailers combine POS, ecommerce, inventory, customer, supplier, and finance data into trusted analytics and reporting.

Illustrative interface

Common retail analytics problems

  • POS sales do not reconcile cleanly with finance
  • Product codes differ between stores, channels, or systems
  • Online and physical-store reporting is separated
  • Inventory and sales are reviewed in different reports
  • Margin is unclear by product, category, store, or channel
  • Customer data is fragmented across loyalty, ecommerce, and CRM platforms
  • Store managers use different reporting methods
  • Management packs depend on manual exports and spreadsheets

What Datazeb can deliver

  1. Retail Performance Dashboards

    Track revenue, units, transactions, customers, products, stores, channels, targets, and trends.

  2. Product & Category Analytics

    Analyse product, SKU, category, brand, sales velocity, margin, returns, and stock context.

  3. Store & Location Analytics

    Compare stores, branches, regions, or formats using shared KPIs and consistent business logic.

  4. Customer Analytics

    Understand new vs returning customers, purchase patterns, segments, repeat activity, and customer value where data allows.

  5. Channel & Omnichannel Reporting

    Bring POS, ecommerce, marketplaces, wholesale, and other sales channels into a common reporting model.

  6. Margin & Commercial Analytics

    Connect sales with cost and finance data to understand gross margin and commercial mix where reliable cost data exists.

  7. Retail Data Integration

    Connect POS, ecommerce, ERP, inventory, CRM, finance, supplier, API, database, and file-based data sources.

  8. Automated Retail Reporting

    Reduce manual exports, spreadsheet consolidation, daily reporting, and repetitive management packs.

Measures

Retail measures from store to SKU

Store, product and stock performance on one model.

  • Store

    Sales, traffic and conversion by location.

  • POS

    Transactions, basket size and attach rate.

  • SKU

    Sell-through and contribution by product.

  • Inventory

    Stock on hand, ageing and shrink.

  • Margin

    Gross margin after discounts and returns.

  • Promotion

    Uplift and margin impact.

  • Replenishment

    Stock-outs and reorder needs.

From retail systems to one trusted reporting model

The most important work is usually the mapping and reconciliation layer: products, stores, customers, channels, returns, discounts, dates, costs, and inventory must line up before the dashboard can be trusted.

  1. 01POS / Ecommerce
  2. 02Inventory / CRM
  3. 03Reconcile & Map
  4. 04Trusted Retail Model
  5. 05Power BI / Action

In detail

Explore the detail

Sales performance analytics

Sales reporting should use one agreed commercial definition across POS, ecommerce, and finance wherever possible.

  • Revenue and units
  • Transactions
  • Average transaction value
  • Period growth
  • Target vs actual
  • Store / region performance
  • Channel performance
  • Category / product mix
  • Daily, weekly, monthly, and seasonal trends
Product and category analytics

See what is driving growth โ€“ and what is slowing down

Product analytics becomes significantly more useful when sales, stock, cost, and product master data are aligned.

  • Revenue by product / SKU
  • Units sold
  • Sales velocity
  • Category / brand performance
  • Margin where cost data is available
  • Returns
  • Stock context
  • High-revenue / low-margin products
  • Slow-moving products

Store and location analytics

A common KPI model allows fair comparison while still preserving local drill-down.

  • Sales by store
  • Margin by store
  • Transaction activity
  • Product mix
  • Target attainment
  • Inventory availability
  • Stockouts
  • Period trends
  • Region / location comparison
Explore Multi-Site & Multi-Entity Analytics
Customer analytics

Understand the relationship beyond a single transaction

  • New vs returning customers
  • Purchase frequency
  • Repeat purchase
  • Customer segments
  • Average customer value
  • Product affinity
  • Geographic patterns
  • Cohort behaviour where data supports it

Omnichannel and channel analytics

Datazeb can standardise product, customer, store, and channel reporting while preserving channel-specific detail.

  • Physical stores
  • Ecommerce
  • Marketplaces
  • Wholesale
  • B2B
  • Social commerce
  • Regional storefronts
Margin and commercial performance

Revenue does not tell the whole story

Cost and margin definitions should be validated with finance before they are used as management KPIs.

  • Gross margin
  • Margin percentage
  • Margin by product / category
  • Margin by store / region
  • Margin by channel
  • Discount impact
  • Return / refund impact
  • High-volume / low-margin items
Retail inventory context

Sales performance improves when stock context is visible

  • Stock on hand
  • Availability
  • Stockouts
  • Days of stock / cover
  • Slow-moving inventory
  • Ageing
  • Product availability by channel
  • Sales velocity vs stock
Customer, product and store mapping

Retail reporting is only as strong as the master data beneath it

Datazeb can build reference logic and validation so the same product, customer, or store is not reported differently across systems.

  • SKU / barcode mapping
  • Category hierarchies
  • Brand mappings
  • Store / location codes
  • Customer identifiers
  • Channel definitions
  • Supplier product codes

FAQ

Frequently asked questions

Can you combine POS and ecommerce reporting?

Yes. Datazeb can bring multiple sales channels into a common model where products, stores, customers, and transactions can be mapped reliably.

Can you report sales and inventory together?

Yes. Sales velocity, stock, availability, ageing, stockouts, and product performance can be combined where the required data exists.

Can you report margin by product or store?

Yes, where reliable revenue and cost data is available and the finance definitions are agreed.

Can you compare multiple stores or regions?

Yes. Shared KPI definitions and hierarchy mappings can support consolidated reporting with local drill-down.

Can you build customer analytics?

Yes. Customer, repeat-purchase, segment, cohort, and product-affinity analysis can be supported where appropriate customer data is available.

Connect the data behind sales, customers, products, stores and stock

If retail performance is still spread across POS reports, ecommerce dashboards, inventory systems, finance exports, and spreadsheets, tell us how reporting works today. Datazeb can help create one more reliable view of commercial performance โ€“ from the underlying data to the management decision.